Exhibition view

UNBOXING #2: color print film and tuna fish
Poliurethane lacquer and UV inkject print on aluminium composite panels
280 x 246,4 x 3 cm

Exhibition view

UNBOXING #3: PVC cement and oatmeal
Poliurethane lacquer and UV inkject print on aluminium composite panels
280 x 246,4 x 3 cm

Exhibition view

UNBOXING #4: antiallergic and chocolate cereal
Poliurethane lacquer and UV inkject print on aluminium composite panels
280 x 199,1 x 3 cm

Exhibition view

UNBOXING #1: wafer sticks and flake chocolate
Poliurethane lacquer and UV inkject print on aluminium composite panels
280 x 204,5 x 3 cm

Unboxing

(Unboxing)

L21 Gallery
Palma de Mallorca, Spain
2023

UNBOXING, is the action of taking a product out of its box or packaging to show it to the public, mainly through a video on YouTube or social media. The usual narrative requires getting in front of or behind the camera and starting to unpack the product, showing each and every one of the elements contained in the box.

UNBOXING, is the title of an exhibition that uses this word as a poetic resource, unpacking -metaphorically- the universal meaning of this action.

The works that make up UNBOXING, bring together on a large scale, the relationship of two products, of two wrappings, specifically of two flaps, which establish unity as an image by association. Thus, each work connects two goods to form a shape, a totality reduced to colours, graphics, and codes, giving clues, and at the same time misleading as to their origin.

Each work takes its title from the product contained in the box from which they were extracted. For example: UNBOXING #5: powdered gelatine and antidepressant. They also take their format and materiality in correspondence to advertising systems, always complicit in the persuasive economy of signs.